who we are


A Time Line

  • 2014

    August 2014— Gesben established as a nutrition research company in Nuremberg, Germany.

  • 2016

    March 2016— Gesben made its first international debut on European Algae Biomass Conference.

  • 2018

    May 2018— Gesben participated “Meet and Greet” initiative organized by EPO for pet industry in Brussels which led to the transition of the company’s focus into this industry.

  • 2019

    June 2019— Gesben rebranded itself as “COUCOU”, meaning a warm salutation to a world of furry friends, and a milestone marking its official entering into pet sector. November 2019— COUCOU set up its first research lab for pet food formula in its headquarter.

  • 2020

    January 2020— COUCOU integrated its pet food production line and joined hands with local organic farms in pursuit for a healthier and fresh supply of raw ingredients for the production. July 2020— COUCOU stretched its presence in Asia market and set up branch officesin Guangzhou, China and Djakarta, the capital city of Indonesia.

  • 2021

    March 2021— COUCOU launched its first Ballance series cat food for both kittens and adult food with enhanced formula. September 2021— COUCOU launched its first Carefree series pet supplies with a will to promote wellbeing of the pets, which is now available in all major marketplaces worldwide.